Chris Fakkema- Module 1: Article 2

In this article, the author, Daniel Kushner, explains five myths of social media marketing. Kushner starts the article off by stating that business to business (B2B) social media has received bad recognition in the marking community. A recent report shows that several B2B companies have failed to generate sufficient content, in order to successfully engage their clients, and because of this, they are losing sales and buyers. Kushner goes on in the article to persuade his readers and try to debunk common myths related to B2B marketing. The first myth that Kushner debunks is that social media is only for business to consumer (B2C) marketing. He states that B2B technology buyers actually use double that of the average U.S. adult. Social media is being used more frequently in B2B purchasing decisions and the trend is only on the incline. A few of the other myths that Kushner touches on, are B2C strategies can be applied to B2B marketing strategies, as well as the myth about revealing secrets to competitors.  This article is an interesting read, and touches on some of the same main points that were discussed in the opening chapter of the Social Media Bible.

http://www.business2community.com/brandviews/act-on/5-myths-of-social-media-marketing-01317150