This article talks about five reasons entrepreneurs need to
use social media to further their business relationships. The author suggests
that it doesn’t matter if an entrepreneur has an amazing product, he or she
needs to keep the momentum going by finding their customers on social media.
Social media helps increase brand awareness, enables entrepreneurs to communicate
with customers, and also allows customers to provide feedback. Social media
also lets entrepreneurs create relationships with a competitors customers,
expand influence, or potentially find an investor. I think that this article is
relevant to this week’s material, because it explains how an entrepreneur can
expand relationships through social media.
This article did offer a lot of good ideas about social media use for entrepreneurs. In today's technology age, just having a good product or service is not enough to succeed.
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