http://blog.hootsuite.com/top-3-instagram-trends-for-marketers/?utm_medium=email&utm_source=engage&utm_campaign=pro_act_2_7&mkt_tok=3RkMMJWWfF9wsRonvarKd%2B%2FhmjTEU5z16e0kWa%2B1hZp41El3fuXBP2XqjvpVQcBqMLvLRw8FHZNpywVWM8TIKNAXt9pkMQzmAGk%3D
The article that I posted and will be talking about has to do with Insagram and how companies are using it to help market their products and or services. The article talks about three new ways companies should be using their Instagram. The first way is with branded Hashtags, these are not just the companies names but what they are promoting, and the lifestyles of the customers they want to portray. With branded Hashtags the companies can see what the consumers are up to while using the product or service the company is providing. The company may also "regarm" one of these branded hashtages to show they like the picture. The next way companies are using Instagram as a marketing tool is through lifestyle content. Lifestyle content is content that represents their brands persona. So if they are an outdoor company they may use pictures of a forest or a mountain. The final way companies are using Instagram is by using Instagram influencers. Instagram influencers are just what they sound like, people on Instagram that have a big fallowing that can reach many people. Companies are sending these influencers product hoping that it is mentioned in a post.
I picked this article because I think that more companies should be using Instagram to help them market their products better. I also picked it because I use Instagram and when I was watching the introductions I did not remember many people saying that they have/use a Instagram account.
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