http://www.forbes.com/sites/anthonydimoro/2015/07/02/the-growing-impact-of-social-media-on-todays-sports-culture/
This article discusses the impact of social media on the sports world. The article states that anyone from a high school athlete to retired professional and any organization at any level have social media accounts. Since it's so prominent it's interesting to see the impact it has.
For an athlete, social media is an easy way to get involved with their fans. It allows them to project their personality and influence a fan's thoughts about them. It can have either positive or negative effects depending on what the content of the post is.
Social media can also be utilized by teams to interact with fans or other organizations. It's easy to promote games, players, or giveaways through social media because such a wide variety of people are able to see it.
Lastly, social media is great for fans who share the love of a similar sports team or specific player. It gives them an outlet to discuss the team or unraveling situations occurring within an organization. Also, popular sporting events can have their own discussions with fans of that particular sport. It allows everyone to be brought together for a similar purpose.
No comments:
Post a Comment