Module #3 Article #3
Use social media to build relationships and trust in your credit union
https://www.cuinsight.com/use-social-media-to-build-relationships-and-trust-in-your-credit-union.html
This article discusses how credit unions and other financial institutions are using social media as a huge way to advertise and build relationships with customers. There are some that are lagging with the social media and they are missing out because by 2018, it is estimated that over half of their revenues will come from digital sources.
This article shows relationships between something more than just individuals. It shows the effect social media has on the business world as well. It can be a way for a business to increase revenues.
I still get mail from insurance companies with the same agent writing me "personal" letters, so I believe it that businesses are using social media to form relationships with people! This is an interesting article because I don't typically associate relationships with businesses, I tend to leave then as just a person to person idea, so good find on the article!
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