VK is one of Europe's largest social networking sites. They even claim to be the biggest in Europe. The site looks remarkably like Facebook. It has the same blue background and layout, along with many similar features. Each month over 100 million users log onto VK. Since this is a newer social media platform, most of the users are younger. Some big brand names like National Geographic and BBC have all made accounts on here to reach out to younger customers. The platform is free to use and is very simple to set up.
I think that my NPO, Domesti-PUPS would not get much use out of using this social platform. Although there is a huge following in Europe, it hasn't caught on in American yet, and shows no signs of do so anytime soon. I think Domesti-PUPS would be better off using their time and resources on Facebokk than trying to start this new platform.
It sounds to me like you have the right idea when it comes to your NPO and how VK might play into it. Although it isn't the most effective in the US I do think that it could be extremely effective in Europe. I wonder how Facebook feels about VK taking over Europe.
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