Friday, October 30, 2015

Josh Mooney-Article #1

One new social media platform that I came across was Kenshoo Social. This platform allows users to target social marketing campaigns using data, matrices and algorithms and finds target audiences. This could be very helpful for a lot of businesses that are trying to get a new product on the market and find out what the sales may be.
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3 comments:

  1. Miranda FarleyOctober 30, 2015 at 7:46 PM

    I think that Kenshoo Social seems like it might explode with businesses! The only thing that I think may be a problem, is getting users to buy into this site. I personally think that I would have to know what the site looks like and how to navigate it. If it is simple and easy to use I think that it wouldn't be to hard to find a user base. It will be interesting to see how this site does in the near future!

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  2. UnknownOctober 31, 2015 at 9:24 AM

    I think that this website is interesting because it seems to me like you have to be good with not only technology, but also statistics/math. If the user doesn't understand things like, algorithms, then they are going to have a hard time with the site. This may be a good site for non-profit organizations though to get word out of whatever their organization may be and see the type of response they're getting.

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  3. UnknownOctober 31, 2015 at 3:22 PM

    Josh, this site sounds like a great idea for startup companies in a large city that require mass advertising at a low rate. Seems like this is the kind of business that would explode.

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