The site I chose for my first article is Zooppa. Zooppa is a site that brings together people to get together and share creative ideas for advertisements. Users and companies can submit advertisement ideas to the site for other users to review and comment on. They even have contests which involve cash prizes to people who submit the best ads. I think that this site would be very useful for non-profit organizations to get creative on ways to advertise their organization and get the word out in a way that would intrigue everyone in their target audience. They could also get feedback on what works and what doesn't from the other users. Zooppa is free to join, either through your email or Facebook account and is very easy to use. The layout allows the user to simply navigate around the site and know exactly what they are clicking on. On Zooppa you can show off your creativity and share your ideas either as a regular user or a company.
https://zooppa.com/en-us
I also would have to agree that Zooppa would be an excellent social media platform to reach a target audience. I think that half the battle in getting people involved is simply making them aware of the organization itself. Having an easy to use platform would extremely benefit a non-profit organization to bring awareness and knowledge to the public.
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