Luke Friesen Blog post 3: Managing Yourself: What's Your Personal Social Media Strategy?

https://hbr.org/2010/11/managing-yourself-whats-your-personal-social-media-strategy

This article gives the two extremes of how social media can help or hurt businesses when not used properly. The writer tells three benefits to the use of social media. First, it is a low-cost method of reaching people to build your brand. Second, it allows rapid interaction with people within your professional circle and to network your skills to people who may have resources to help you. Lastly, social media allows for learning from easily accessible information and evaluation of your product/service. People will post opinions, positive or negative, to social media sites, and this will allow the owner to evaluate in real-time how his success is rated and perceived. The author also gives the risks to social media use, and how professional accounts may need to be separate from business accounts. The title of the article is "Managing Yourself: What's Your Personal Social Media Strategy?" which is very appropriate for businessmen and women, politicians, and young professionals looking for jobs.