Hello Class, this is my first blog post.

     I chose the article linked below because it relates to something I have been working with recently.  I work at a bank and they are pushing the upcoming Loan Officers to get on social media and differentiate themselves from the competition.  This article summarizes the Bank's feelings.  The article states that the Financial Industry has been slow to integrate social media into their everyday culture due to rules and regulations that are hard to navigate around.  However recently financial institutions have begun to realize the advantages they can gain by being more than just a cold brick and mortar building people go to.  Being able to interact with clients gives them an advantage and makes them more approachable as well as relatable.  This article shows social media to be ubiquitous as well.  If the heavily regulated financial industry can incorporate it into its everyday life, then it must be ubiquitous.

http://money.usnews.com/money/personal-finance/articles/2015/06/03/why-the-financial-services-industry-started-tweeting

Thanks!

Colby Wurst