This article discusses how the Web 3.0 has been developed over time and also how it will effect the new digital world. The long term benefit of the Web 3.0 is improved intelligence and engagement with customers. It is all about personalization and integrating realtime data through different platforms. The Web 3.0 will be most beneficial to the marketers and the consumers because marketers will have the ability to provide more efficient strategy through integrated intelligent data. User experience capabilities can open another level of innovation in advertising and promotion with the Web 3.0.
https://www.linkedin.com/pulse/20140324055730-14091619-effects-of-web-3-0-in-the-new-digital-world
So, maybe I have missed it in other articles, but I feel like this one has been the only one that really touched on privacy and keeping control of that with the semantics that come along with Web 3.0. The semantics is such a smart tool for so many people, not just marketing like that article refers to the most. I have noticed when looking for Christmas ideas and gifts, the amount of things it remembers that I have looked at and is finding similar items for me.
ReplyDelete"With Mobile Web 3.0, user experience capabilities open the door for another level of innovation in advertising and promotion. Now technology services have the ability to leverage not just the social graph data from Facebook, but even more real-time / real-world information. Your current location, weather, traffic, local merchants other friends nearby, how often you’ve been to this specific store or location are available (or will be soon)." From all the articles about this particular subject, this is one of the best paragraphs; in my opinion, at least. Even though there isn't ONE main definition of Web 3.0, I think it kind of covers the main points really well in that paragraph.
The article makes it seem like everything is going to be more focused toward people with a mobile device. I wonder how these small mom and pop businesses that may not have the funds or the tech savvy to create a social media platform can compete? It's like large grocery stores running small town stores out of business. Are tech savvy or companies with a better understanding of the web going to drive out the smaller business that may not have the knowledge to compete in a technical world.
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