The Future of digital ads: Native and social set to spike
In this article by Althean Chang of CNBC it talks about how advertising is being affected by software. It starts off with talking about how there are many different ad-blocking softwares that are forcing advertiser to find new ways to get around the software, they think that it will cost publishers about 22 billion dollars in 2015. Because of all of the ad-blocking that is taking place advertisers are starting to use native advertising. Advertisers will also be hitting social media advertising hard so people will see their stuff. There is expected to be around 23.68 billion dollars spend on social media advertising, and by 2017 around 35.98 billion.
http://www.cnbc.com/2015/11/24/the-future-of-digital-ads-native-and-social-set-to-spike.html
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