http://www.infosys.com/industries/financial-services/white-papers/Documents/innovate-banking.pdf
Most of the Web 3.0 features we think about bring concerns of security with the increased involvement of social media sites and their almost-human-like knowledge of what we need. This article tells about the increased capabilities of banks to provide custom advertisements and make more informed decisions for granting loans based on the idea of the "semantic web." Because more and more sites will be connected to each other for the purposes of compiling data about individuals or businesses, banks/lenders can get a better idea about their potential loan applicant based on multiple sources of data, given that they are credible. The borrower can gain more information about the lender as well, since it's not a one-way street. The Web 3.0 can "lend" aid to smarter investments for lenders and loaners.
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