http://www.informationweek.com/web-30-the-risks-and-the-rewards/d/d-id/1064734?
While we can all appreciate some of the expected benefits of Web 3.0, we must also consider some of the negatives as well. According to this article, with the increased information of the consumer used to predict searches, there will also be more information for hackers to use in various scams. Web 3.0 will allow people to use more personal information to try and send spam your way. The article also outlines how big companies will attempt to control the direction of Web 3.0 as it becomes more lucrative to do so. Companies like Amazon, Microsoft, and Google have already begun the next step to control the Web. Like everything else, innovation comes with both good and bad.
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