This article talks about five predictions for how businesses will use social media in the future. The part that I found to be the most interesting was that they predict analytics will be able to add friends and pages to follow based on preferences to enhance a users experience with the social media.
http://www.inc.com/aj-agrawal/5-predictions-of-the-future-of-social-media.html
A big point that I took away from this article is the use of data by companies. This relates to another article I read that talks about how companies will find better ways to use all the data that social media produces.
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