I found an article that talks about how companies are using social media to interact with consumers in terms of advertising. The article talks about a few different companies, and how they asked consumers to send in their ads for a contest. I think that this is a great way to market as it gets the customer more involved and also gives the company some great ideas. I think this is going to be very common in the future of social media.
http://www.theguardian.com/best-awards/the-future-of-social-media
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