http://thesocialmediamonthly.com/web-3-0-facebook-graph-search-bing-what-it-means-for-brands/
This is yet another awesome way that Web 3.0 is improving shopping. Facebook and Bing are partners and something that they are offering now with Web3.0 is a "Graph search." With a Graph search when you search for a type of store or product the top result isn't the biggest or the most numerous store or even who pays the most for the top spot, it is the business or organization that has the most likes on Facebook! On top of that because Facebook and Bing are partners, if Facebook doesn't have information about the stores, it expands to Bing which is even broader.
By refining searches to this, small shops that are not big or as well know as franchises are able to get more recognition, and more customers. This benefits both Facebook and the consumers because 1. the customers get the favorite places and the places with better products because more approval from people (aka likes on Facebook) will push them to the top of searches, and 2. because it emphasizes to companies and organizations the importance to push their business onto Facebook and use that as means for advertisement and business.
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